by Malena Lott
There are two kinds of marketing methods for authors emerging in the "new publishing climate" - the octopus and the goat.
The other type far below the mountain, working the depths of the sea, with a solid center, eight arms and three hearts, is the octopus. The octopus swims to opportunity, builds tribes and utilizes all eight arms for outreach and community building. It's equipped with a funnel to ensure the best decisions are made for its marketing efforts and uses all three heart: two hearts to pump blood through each of its two gills (one for the heart of the story and the other for marketing), and a third one to pump blood through its body - to care for itself.
The octopus invests time and money in its enterprise and understand publicity and traditional marketing still have its place and face-to-face time is more important than ever. The octopus thinks to answer, "what's in it for me" for the reader so the octopus can provide value to the reader with its events and promotions. Those suction cups come in handy, too.
Face it: it's not easy being either an octopus or a goat, but as authors in this day and age we are expected to market ourselves and be a part of the action. But one invites people in, spinning the person into his world, while the other has readers turning them off or never heard them in the first place. Which one are you? How can you make the dive off the rock and learn to swim?
The Stork Reality: Secrets from the Underbelly. She's invited 40 mamas to blog about pregnancy and motherhood over at StorkRealityBook.com. She's a brand strategist at her creative and media firm, Athena Institute, and the executive editor at Buzz Books USA. She is currently working on an ebook, "The Octopus and the Goat" to assist small businesses, and her next novella, The Last Resort, set in Maui.