Wednesday, January 23, 2013

Book Marketing: Guest Blog Posts

by Sara Rosett

We’re talking book marketing here at Girlfriends Book Club.

Over the years, one thing I’ve done consistently for promotion is guest blog. I don’t have any hard data that guest blog posts drive sales, but they do help me spread the word about my books, and I get to interact with mystery readers, which is always a great thing.

Here’s a fun “Day in the Life” blog I wrote from the perspective of Zoe Hunter, the protagonist of Elusive, for Dru’s Book Musings.

A Day in the Life of Zoe Hunter

A typical day? That’s a tough one.

See, I don’t have a set schedule, and I love it.

I tried the nine-to-five office routine, but it was like the death of a thousand cuts—paper cuts, that is. But still, I couldn’t take it.

I guess you’d say my days are fluid. I’m a “Jill of All Trades.” I do it all:  freelance copy-editing, property management, even dog walking. I like the variety. Sure, it’s a little insecure, but I’m not exactly what you’d call cautious. I don’t look before I leap. No, I’m more likely to charge over the edge of the cliff and worry about the consequences later.

Normally, I love surprises and the unknown. This situation with my ex, Jack, is the exception. Ah, Jack—that was probably my most impulsive move ever—getting married on the spur of the moment. It was crazy, but it felt so right…at least at the time.

Anyway, right now everything is getting a little too bizarre, even for me. Jack has disappeared, there’s a ton of money missing from the banking account of the small business he owned with a partner, and the investigators think I know what happened.

I’m not sure what Jack was involved in, but I’ve been dragged into it, too. Normally, I’m up for new experiences, but being investigated by the FBI was never on my bucket list, so I’ve been poking around. It seems Jack left out a few key details about himself. I’m counting on his cousin in Vegas to have some answers. After that, who knows? I’ll follow the trail until I figure out what’s going on, so I can get back to my “normal” crazy life.

You can read about Zoe’s search for answers that takes her from Las Vegas to Italy in Elusive (Book #1 in the “On The Run” series). It’s available in from Amazon, Barnes & Noble, Kobo, Apple, and Smashwords.


P.S. Book giveaways are another marketing thing I do. I have one going on right now for Elusive at Library Thing. (Scroll down about a quarter of the page.) Happy reading! 

Sara writes mystery (Ellie Avery series) and suspense (On the Run series). As a military spouse Sara has moved around the country (frequently!) and traveled internationally, which inspired her latest travel suspense books. Publishers Weekly called Sara’s books, "satisfying," "well-executed," and "sparkling."

Sara loves all things bookish, considers dark chocolate a daily requirement, and is on a quest for the best bruschetta. Connect with Sara at You can also find her on FacebookTwitterPinterest, or Goodreads.


  1. With havin so much content and articles
    do you ever run into any issues of plagorism or copyright infringement?
    My site has a lot of exclusive content I've either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any methods to help protect against content from being stolen? I'd truly appreciate it.
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    1. Hi Anonymous,
      I haven't had any problems, but my posts are usually very specific to my books, so I'm not sure there would be a benefit to someone putting them up somewhere else. Sorry I can't be more helpful. Maybe someone else has some ideas???

  2. Love guest blogs! And I love book giveaways. Such a great way to find new readers.

  3. Sara,
    What a great idea to write a post from the perspective of your heroine! Zoe sounds like such fun :).

  4. Yes, I like the perspective too, very clever...maybe I will borrow? You can come and visit my blog any time!

  5. Thanks, Marilyn!

    Of course you can borrow the idea, Samantha! Thanks for the invite, too!

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  7. Thanks for posting this. In fact, I wonder if this might help me during writing when I'm totally brain dead as to where the hero/heroine is going or what s/he is thinking.

    1. Hi Christa! The book is actually in third person, so writing the blog in first person was fun and it did help me get more into Zoe's thought process.

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