Showing posts with label Book Promotion. Show all posts
Showing posts with label Book Promotion. Show all posts

Tuesday, May 14, 2013

Giving Your Fellow Writers the Right Words and Some Good Deeds by Wendy Nelson Tokunaga


“To be doing good deeds is man’s most glorious task.” – Sophocles

A few weeks ago a writer asked me for some advice. Her debut novel is coming out this summer and she’s understandably full of anxiety and extremely busy in preparing for this big event in her life, something for which she’s worked long and hard. She’s been showing up at her fellow writers’ readings and book events and giving support and promoting them online, but this can be time consuming. “I’m worried that I just don’t have enough time to do this even though I think it’s important to be supportive. Do you think this is something that should be a priority?” she asked. I said yes; it’s all about give and take and offering support. It’s shouldn’t be “tit for tat” but hopefully these authors will support her in the future when her book comes out: everyone can help each other. It’s all good. She should do as much as she can, especially at such a pivotal time in her writing life.

I’ve found that networking and being supportive—both online and in-person—is a good thing to do and I’ve gained many lasting relationships with writers because of it. But you can’t expect that someone will always return the favor. Six years ago, when my debut novel was just months away from coming out, I went to a reading at a big box bookstore for another debut novelist. I’ll call her Ms. Author. Ms. Author lived locally and I’d heard about her book, which was in a similar genre to mine, but I didn’t know her personally. I wanted to meet her and see how her reading would go—maybe I could learn something and support a fellow debut novelist along the way. So I went to her event on a Sunday afternoon in a crowded part of town where it was a hassle to park. And I found that the bookstore had stuck her in a corner where no one would have noticed a reading going on. Two of her friends showed up—and me. Three people. That was it.

After she read I introduced myself and we exchanged e-mail addresses (this was before Facebook and Twitter). She thanked me for coming and of course I bought her book and had her sign it. We exchanged an email or two afterwards, but she didn’t respond when my book came out and I never saw her at any of my book events, some of which could have used a few more attendees! A couple of years later when we both had second books out, Ms. Author and I were put on the same reading event for a big book festival in our area. I read before her and she was in the audience. Did she remember me? Did she recall that day when I first met her? After the event ended it was crowded. When I tried to catch her glance to make contact, nothing happened. She was obviously not looking to connect with me or else had forgotten who I was.

Well, no big deal. I certainly didn’t lose any sleep over this and I hadn’t thought of her for several years. But the other day I received an email from her. She has a new novel coming out next year. She apologized for sending an impersonal mass email and then pasted in the announcement of her book that appeared on Publisher’s Marketplace. The next paragraph of the email explained how important online buzz and word of mouth is to the success of a book. She said she’s “doing her part” by writing a blog post on a site that gets a million visitors a month. She informed us that she’s finally getting on social media and wants us to accept her Facebook friend request when it comes in. She promised to send out further emails to us so we can spread the word for her. She gave us suggestions: asking our local library branch to carry her book, coming out to her local readings, “liking” the book on Facebook, posting reviews on Amazon and Goodreads. She said she’d continue to send out emails over the coming year with further suggestions on how we could help her. Then she said she hoped we’d enjoy the book.

A very practical strategy. She was doing all the things you’re supposed to. But what was missing? The right words. Something also about helping fellow authors, or collaborating on promotion, or offering a guest blog post, or putting together panels at book events to draw attention to others’ books, etc. Instead this email’s theme seemed to be what you can do for me.

Another author friend told me how much she appreciated when I came to her reading at a local independent bookstore a few years ago. “You didn’t know me,” she said. “But you came anyway and bought my book.”

“Yes,” I replied. “It’s all about support and networking. It’s not that I expect anything out of it, but it does seem to be the right thing to do.”

Girlfriends, what do you think? What are your experiences with being supportive and receiving support from your fellow authors?

Wendy Nelson Tokunaga is the author of the novels, "Midori by Moonlight" and "Love in Translation" (both published by St. Martin's Press), and the e-book novels, "Falling Uphill" and "His Wife and Daughters," and e-book short story, “The Girl in the Tapestry.” She's also the author of the nonfiction e-book, "Marriage in Translation: Foreign Wife, Japanese Husband."  Wendy holds an MFA in Creative Writing from University of San Francisco and teaches for Stanford University's Online Writer's Studio Novel Certificate Program. She also does private manuscript consulting for novels and memoirs. Follow her on Twitter at @Wendy_Tokunaga, friend her on Facebook and visit her website at: www.WendyTokunaga.com

Monday, September 3, 2012

Pinterest and Promotion


by Sara Rosett
 
I love Pinterest. 

I’m on the site a lot, but it’s okay. I’m working when I’m pinning.

No, really. It’s true.

While writing my last two books, I started pinboards for each of them, pinning inspiration for settings, character, and even research articles. (See, pinning is work!)

It was only later, as I neared the completion point for my first ebook that I had a brainstorm: why not use those pinboards for promotion, too?

It was brilliant! The pinboards were ready-made promotion tools. How many times had I wished I could see the places an author described as I read a book? Now I could show my readers the gaudiness of Vegas and the decaying grandeur of Venice.

There are a couple of advantages to using pinboards for book promotion:

A pinboard about your book lets you promote your book subtly. You’re pinning and you’re getting the word out about your book, showing people what your book is about, but not with that in-your-face aggressiveness that is such a turn off.

A pinboard about your book is so much more interesting than just posting your cover. Lots of authors post covers on Pinterest. I have a pinboard called "My Writing Life" with my covers, but a pinboard devoted to a book is a new twist. Being a little bit different will help you standout.

A book-based pinboard is like a bonus feature for readers. You know that feeling when you finish a book and wish there was more? A pinboard gives readers an extra dose of your fictional world. 

My very first e-book, Elusive (Book #1 in the On The Run series), has a link at the end of the book to the Elusive pinboard.

It feels right to try some new things right now. I’ve never self-pubbed a novel. Short stories and short non-fiction, yes. But an original novel? Nope. New territory. The book itself is a departure from my usual cozy mystery territory. 

In Elusive, free-spirited Zoe Hunter's ex-husband disappears and his business partner is murdered. Then several million dollars vanish from the business account. Being a prime suspect in both a murder and a fraud case motivates Zoe to figure out what happened, and she embarks on a journey that takes her from Las Vegas to Italy. 

Elusive is very different from any book I’ve ever written. I’m so excited to be doing something new, and, at the same time, I'm crazy-scared, too!

It feels a bit like that scene in the third Indy movie when he closes the book and takes the step off the edge of the cliff…and lands on the invisible staircase. I hope there is a staircase there for me in this ebook adventure.

No matter how it turns out, I’ll always have Pinterest. :)

Here's my Elusive pinboard. Elusive is available at Amazon and Smashwords. B&N and other retails to follow shortly. 

How do you use Pinterest? (Besides, for fun, of course.)  

When not pinning, Sara writes mystery (Ellie Avery series) and intrigue (On the Run series). As a military spouse, Sara has moved around the country (frequently!) and traveled internationally. The photo at the right was taken during trip to Venice, which inspired her new thriller, Elusive. Publishers Weekly called Sara’s books, "satisfying," "well-executed," and "sparkling."

Sara loves all things bookish, considers dark chocolate a daily requirement, and is on a quest for the best bruschetta. Connect with Sara at www.SaraRosett.com or sign up for her newsletter list here. You can also find her on Facebook, Twitter, Pinterest, or Goodreads.

Wednesday, June 13, 2012

Author Time Warp



The doorbell rang last week and I found a cardboard box delivered courtesy of UPS on my porch.

I frowned. I wasn’t expecting any packages.

 I dragged it inside and saw the label from Kensington books, my publishing house. It wasn’t that time, was it? I trotted off to check my calendar and found that it was, indeed, that time. The paperback version of Mimosas, Mischief, and Murder had released that week.



How had a missed this important event? I’d been caught in the author time warp.

For the last few weeks, I’d been deep in the final draft of my current work-in- progress, the eighth Ellie book, which is set on the Florida Gulf Coast and involves a missing person, celebrities, the paparazzi, and a murder that is mistaken for suicide. My head was full of majestic oaks dripping with Spanish moss, Southern plantations, and emerald beaches. I tend to have tunnel vision as I near the end of the first draft of a book and I hadn’t even thought about Mimosas since I finished the page proofs for the paperback ages ago.

I wrote Mimosas in 2009. The hardcopy version was published last April. It takes place in Alabama and involves a Southern book festival, missing funeral caskets, lost letters from a reclusive author, and a tight-knit Southern family. It was a fun book to write, but when I opened the box and looked at the cover, all I could think was that it felt like I’d written it about five years ago.

Time moves at a glacial pace in publishing. It takes about a year for me to write a book and about a year for it to move through the publishing process. Then, throw in the year between the hardcover and the paperback and add the fog of finishing a first draft, and it’s no wonder that poor Mimosas slipped my mind. Things are changing in publishing. Ebooks have sped things up considerably, but there is still a delay between when I finish the book and when it will be out.

I don’t know if I’ll ever adjust to the crazy world of writing where the book I’m immersed in won’t be read for years and the book that is “out” seems like a distant memory.

Today, though, I’m basking in the “completed first draft” glow (of #*8—no title yet) and can focus much better on Mimosas (#6). I’ll be giving away several copies today. Comment to be entered in the drawing.

~Sara

P.S. Only four months until Mistletoe, Merriment, and Murder (#7) is released Oct 1. Putting it on my calendar now. 

In Red. 

With little stars around it… 


Sara Rosett is the author of the Ellie Avery mystery series, an adult “who done it" mystery series in the tradition of Agatha Christie. Publishers Weekly has called Sara’s books, “satisfying,” “well-executed,” and “sparkling.”

Visit http://www.SaraRosett.com for more information or connect with Sara on Facebook, Twitter, Pinterest, or Goodreads.


Wednesday, March 7, 2012

Celebrity Authors--They're Just Like Us*!!

Cindy Jones Impersonating a Celebrity Author

By Cindy Jones

Famous authors frequently stop in Dallas to promote their books and, after my debut novel sold, I began to envision myself behind a podium.  From my front row seat I took notes on subject matter, recorded how much time they devoted to each part of their talk, and filed away author jokes to appropriate later.  After listening to so many celebrity authors, I've decided a good talk is not about structure.  Instead of discovering the secret to entertaining an audience, I've discovered that—if you don't count the Pulitzer Prizes, Ivy League Professorships, and bestseller paychecks—celebrity authors are just like us*.    
  
  •         They connect unlike things to create something new.  Jeffrey Eugenides connected the study of Semiotics with Jane Austen to create his novel, The Marriage Plot.
  •          They seek obscure details.  Ian MacEwan, author of Saturday, visited an operating room—not to immerse himself in the scientific process—but to see what it looked, sounded, and felt like when doctors performed surgery.  Who knew they piped in rock music?  
  •          They create worlds.  When asked how she conducts research for her historical fiction work-in-progress, Kathryn Stockett, author of The Help confessed that if she can't find it, she just makes up her facts!  
  •          They're absent-minded.  Anne Lamott, promoting Traveling Mercies, apologized for wearing jeans to her talk at the Arts & Letters Live Series because--she forgot to pack her good pants.  
  •          They get ideas everywhere.  Chip Kidd, who designs book covers for Knopf, got the idea for the Jurrasic Park cover after touring the Natural History Museum where he bought a dinosaur book.  He took a page to his copy machine, got out his tracing paper, and added ferocious claws to create the famous logo used in theme parks and motion pictures. 
  •          They overcome obstacles.  Richard Ford, promoting his book, Independence Day, confessed that he suffers from dyslexia and had to work twice as hard as everyone else to learn to read. 
  •          They’ve been writing since they could hold a pen.  Look who was writing before puberty:  Jane Austen, Louisa May Alcott, Margaret Atwood, and Carol Shields.  They would rather write than go outside for recess.  
  •      They love the process

Take away point:  I've enjoyed learning about myself by listening to famous authors talk.  Suddenly my quirky personal traits make sense and I leave the auditorium with renewed energy to get back to work.  I've decided the secret to a successful talk is opening up enough for others to see something about themselves in what you say.  Assuming they are present because they love reading and writing, a good talk will make personal connections and inspire listeners to exercise their creative gifts.  (I still avoid recess in all its forms).  

  • *all creative writers 

  • Spring Break!--If you are in Corpus Christi, Texas on Tuesday, March 13, please join me for a Book Talk at Anita & W.T. Neyland Public  Library, 1230 Carmel Parkway, Corpus Christi at 5:30 pm and I will demonstrate what I’ve gleaned from observing Celebrity Authors.  For more details:  361-853-9961.
Cindy Jones is the author of My Jane Austen Summer.  Follow her: